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Even though integrating sophisticated AI systems presents its challenges, the resolve to incorporate them continues to solidify, as reported in the 'Carrier Perspective: 2024 Claims Insights' study. Customer service stands as the most significant AI beneficiary among Australian insurers, marking a striking 90% penetration rate—which notably exceeds the global average.
In addition to consumer interactions, AI's dominance extends to the nitty-gritty of claims processing in Australia, registering a significant 58% usage. It further finds purpose in the realm of risk assessment with a 35% adoption rate but shows a modest footprint in underwriting, with only 19% implementing AI tools for this purpose.
Comparatively, on the global front, a sturdy two-thirds of insurers are capitalizing on AI's prowess within customer service streams. The benefits of AI reach beyond process automations and consumer-facing roles. Notably, approximately 44% of insurers globally and 35% in Australia advocate for AI-facilitated staff training as a strategic move to bolster employee retention by upskilling and empowering the workforce.
John White, Head of Sales and Client Services General Insurance at Gallagher Bassett Australia, underlined the excitements spurred by this digital leap, which promises increased efficiency and savings. He anticipates a renewed focus on external expertise and enhanced data-centric approaches in insurance practices.
Gallagher Bassett is currently exploring AI prototypes for various insurance processes, which span from initial claim intake analysis to risk identification and ongoing refinement with data-rich, unstructured sources. These inclinations suggest a vigorous, industry-wide change toward more versatile and data-driven operations.
Contrastingly, there remains a gap in harnessing new technologies for disaster response. The report indicates a modest 37% of insurers have considered technology-driven strategies for post-disaster claim resolutions, with the Australian share timidly trailing at 30%.
Deploying best practices like satellite imagery, three-dimensional tech, and predictive models opens windows to analyze colossal datasets—like past weather trends and claim tallies. These could aid in pinpointing recurring disaster patterns and ascertaining their possible impacts, leading to optimized and speedier evaluations of damages, furthering the insurance sector's ability to provide rapid, all-encompassing responses.
As the insurance industry stands at the crossroads of tradition and innovation, recognizing and integrating AI with seamless best practices remains a critical component in the path forward, poised to refine and redefine the insurer-policyholder dynamic.
Published:Thursday, 28th Mar 2024
Source: Paige Estritori
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